Did you know
14,000 U.S. nonprofits are at risk of running out of cash within three months?
Why are we looking for partners?
We’re seeking mission-driven foundations to help nonprofits close urgent funding gaps, strengthen their online presence, and grow toward self-sustainability.
Funding
Our pledge is to close the funding gap for the most impactful nonprofits to safeguard their future.
ABOUT
Elevation is a full-service digital agency created for nonprofit organizations and the social sector. Founded back in 2007, we’ve built a team of industry specialists with a passion to make the world a better place.
4.9/5
Rating
+38 reviews
Trusted Team
Client Love
“We highly recommend working with Elevation. We are so glad that we chose to partner with them.”
Partners
Google Ad Grant Case Study
WNPA has seen $431,397 in revenue since partnering with Elevation.
600
+
Trusted organizations
In the last 6 months alone we received 200 inquiries from organizations that are eligible for the Google Ad Grant. With your help, they can access 120k in free advertising annually to sustain their vital work and become more self-sufficient.
WHAT WE DO
How we transform the Google Ad Grant into meaningful results
1. Maximize $10K Grant
We ensure nonprofits gets the most from their $10,000/month in free ad spend through a combination of expert strategy and regular account maintenance.
Keyword strategy tailored to the mission
Compelling ad copy that drives clicks
Targeted campaigns aligned with organizational goals
2. Data-Driven Approach
We continually track ad performance via daily check-ins and monthly performance reports to ensure compliance with Google’s policies and alignment with real-time nonprofit needs.
Ongoing A/B testing and performance tracking
Conversion-focused landing pages
Monthly reporting and strategic insights
3. Train the Trainers
Rather than incur management fees to our clients year-over-year, we emphasize teaching our clients the techniques to oversee their Ad Grant so they can maintain it on their own.
Dedicated Google Ad Grant specialists
Compliance with Google’s policies
Extensive client training and documentation
Answers to the most
frequently asked questions
Is the Google Ad Grant really free?
Yes, the ad spend is completely free once the organization is approved. However, managing the grant to get real results takes expertise, which is why many organizations desire to work with a partner like Elevation.
What does management include?
Our management services include campaign setup, keyword research, ad copywriting, landing page recommendations, ongoing optimization, reporting, and compliance with Google’s policies. Importantly, we also train all clients in the foundational principles and techniques they will need to assume full ownership of their own Ad Grant after the first year.
What happens if they don’t use the full $10,000 each month?
Unused funds do not roll over. That’s why optimization and active management are key to making the most of a nonprofit’s Ad Grant every month. The majority of nonprofits don’t have adequate time to devote to optimizing their grant utilization, thus losing precious grant dollars.
What is the typical ROI for this investment?
For an annual investment of $6252, the cost of our Professional-level plan, typical investments returns vary from 1200% to 1800% (assuming typical rates of increase in the amount of grant utilization throughout the management period).
Why can’t nonprofits manage the Ad Grant on their own?
The Google Ads platform was designed for professional marketers and requires a skillset above and beyond what is typically covered by nonprofit staff and volunteers: SEO knowledge, access to professional keyword research tools, proficiency with Google Analytics, campaign strategy prowess, and skilled copywriting. Notably, nonprofits often have their ads deactivated due to non-compliance with Ad Grant policies, which mandates maintaining a 5% CTR (click-thru rate) across all ads, among many other stipulations.
Resources
A sneak peek into the educational content we make available to our Ad Grant clientele.
